As a production designer at Green Dot, I was tasked with creating a mailer to deliver the new debit card issued by GoBank to Uber users. The mailer was designed to give users their new debit card and highlight the various features of the card, such as cash back rewards, instant pay, and no traditional fees. My challenge was to combine the branding of both GoBank and Uber in the design of the mailer.
My primary objective was to create a mailer that would give Uber users their new debit card while also promoting the branding of both GoBank and Uber. The mailer had to be visually appealing and easy to understand for the users. The design had to be consistent with the existing branding of both companies.
To start, I researched the branding of both GoBank and Uber. I studied the color schemes, typography, and overall design elements of both companies to ensure that the mailer would be consistent with their branding. After that, I brainstormed several design concepts that would highlight the features of the Uber debit card.
Once I had a few design concepts in mind, I created rough sketches of each design. I then presented the sketches to my team and worked together to select the most effective design.
The final design included both GoBank and Uber branding, using the colors and typography of both companies. The design highlighted the various features of the Uber debit card, such as cash back rewards and no traditional fees. The mailer also included instructions on how to activate the debit card.
The mailer was a success, and Uber users were able to receive their new debit cards with ease. The mailer effectively gave users their new debit card while also promoting the branding of both GoBank and Uber. The design was visually appealing and easy to understand, which helped to make the activation process seamless for the users. The mailer was sent out to Uber users, and the response was positive, with many users able to activate their new debit cards.v
The creation of the Uber mailer was a successful project for me as a production designer at Green Dot. The project allowed me to showcase my skills in branding, design, and collaboration with clients. By successfully combining the branding of both GoBank and Uber, I created a mailer that effectively gave users their new debit card and promoted the features of the card. The project demonstrated my ability to create effective visual designs that meet the objectives of my clients.
As a collaborative team leader, I prioritize building strong relationships to produce highly effective teams, increasing productivity, and improving outcomes. I am dedicated to understanding your unique needs and delivering solutions that exceed your expectations.
So, let’s work together and bring your creative projects to life! Contact me today to get started. I would love to hear more about your ideas and explore how we can collaborate to achieve your goals.