Pioneer Woman

As a packaging designer at Gibson Overseas, I was part of the design team that helped create the branding and packaging look for Pioneer Woman’s new line of cookware and dinnerware products. Pioneer Woman, a well-known food blogger, author, and TV personality, partnered with Gibson Overseas to create her own line of products that would be sold exclusively at Walmart stores across the United States.

The design team faced several challenges in creating the packaging for Pioneer Woman’s new line. We needed to develop a cohesive branding look that would reflect Pioneer Woman’s personality and style, while also appealing to a broad demographic of Walmart shoppers. As a packaging designer, my role was to develop the visual elements of the packaging, including the color scheme, typography, and graphic design.


Working closely with the rest of the design team, I helped develop a packaging look that embodied Pioneer Woman’s rustic-chic aesthetic. We selected vintage patterns, distressed textures, and earthy colors that would be incorporated into the packaging design. I also helped select the structural design and materials for the packaging, ensuring that it would be both durable and cost-effective.

To further enhance the customer experience, we created clear product photos and detailed descriptions that would be prominently displayed on the packaging. This information helped customers make informed purchasing decisions and added to the overall appeal of the packaging design.


Thanks in part to the efforts of the design team at Gibson Overseas, Pioneer Woman’s new line of cookware and dinnerware products launched at Walmart stores to great success. The packaging design was well-received by customers, who praised its attractive look and practical features. The line quickly became a top seller in the housewares category, generating significant revenue for both Pioneer Woman and Walmart.


As a packaging designer at Gibson Overseas, I played an important role in contributing to the success of Pioneer Woman’s cookware and dinnerware line. My skills and expertise in visual design, materials selection, and product information helped create packaging that not only reflected Pioneer Woman’s personal style but also met the practical needs of customers and retailers. This case study highlights the importance of collaboration and innovation in product design and demonstrates the impact that packaging can have on driving sales and building customer loyalty.

Let’s work together

As a collaborative team leader, I prioritize building strong relationships to produce highly effective teams, increasing productivity, and improving outcomes. I am dedicated to understanding your unique needs and delivering solutions that exceed your expectations.

So, let’s work together and bring your creative projects to life! Contact me today to get started. I would love to hear more about your ideas and explore how we can collaborate to achieve your goals.