BEHR, a well-known brand in the paint industry, sought to update its visual identity and branding to better reflect its values of innovation, quality, and creativity. The company wanted to develop a new visual identity that would communicate these values to its employees, while also reflecting its commitment to making life more colorful. As the lead designer on the project, I was responsible for developing the new branding and ensuring its successful implementation across all internal brand touchpoints.
BEHR faced a challenge of creating a new visual identity that would help it better communicate its values to its employees, while also reflecting its core values of innovation, quality, and creativity. The company also wanted to create a memorable slogan that would resonate with its employees and reflect its mission of making life more colorful.
I approached the project by conducting research on BEHR’s brand history and values, as well as its employees’ perceptions of the brand. This research helped to inform the design direction and ensure that the new branding was both unique and relevant to BEHR’s internal audience.
The new branding incorporated a bold, vibrant color palette that reflected BEHR’s commitment to color and creativity. The new slogan, “Make life more colorful”, captured the brand’s mission and values while also being simple and memorable.
The new branding was implemented across all internal brand touchpoints, including internal communication materials, employee training materials, and the company’s intranet. This ensured that the new branding was consistent and cohesive across all internal touchpoints, helping to reinforce BEHR’s values and build brand recognition and trust with employees.
The new branding initiative was successful in helping BEHR to better communicate its values to its employees and reinforce its commitment to innovation, quality, and creativity. The new branding was well-received by employees and stakeholders alike, and helped to increase brand recognition and trust within the company. The new branding also helped to position BEHR as a leader in the paint industry, and reinforced its commitment to making life more colorful. Overall, the project was a success for BEHR.
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So, let’s work together and bring your creative projects to life! Contact me today to get started. I would love to hear more about your ideas and explore how we can collaborate to achieve your goals.